In the Unfiltered beauty series, celebrities give an exclusive insight into their dressed-down beauty routines. Actress and beauty entrepreneur Tia Mowry shared her favorite products, typical makeup and skincare routines and discussed the inspiration behind her new natural hair-care line, 4U by Tia. She emphasized the importance of representation and the relatability factor of seeing oneself in the beauty industry. Her passion for representation drove her to create a line that celebrates women of color with curly hair and provides them with accessible hair-care products to feel seen, valued and empowered.
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How does Tia Mowry’s new haircare line empower women to embrace their natural hair?

