Goop has launched a new eye cream, the goop Beauty goopglow Vita-C Brightening Eye Cream, which uses active levels of vitamin C to address issues such as dark circles, wrinkles, and puffiness while adding lustre to the skin. The cream also contains a plant-based retinol alternative, niacinamide, colourless carotenoids sourced from tomatoes, caffeine, and amino acids. It replenishes the skin without clogging pores and can be applied before makeup. In consumer-perception testing, 100% of respondents stated their eye area looked healthy and glowing after using the cream.
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