The Peabody Essex Is the First U.S. Museum to Offer a TikTok Creator-in-Residence Program to Expand Its Social-Media Outreach

What makes Peabody Essex the first museum in the U.S. to offer a TikTok creator-in-residence program to expand its social-media outreach?

The Peabody Essex Museum in Salem, Massachusetts, is offering a new TikTok creator-in-residence program and is looking for a New England art student or recent graduate to fill the role. This program aims to give students the opportunity to combine their love of art and culture with content creation and brand building. The museum is the first in the US to create a TikTok residency program, with the aim of increasing awareness and engagement on the platform. The ideal candidate will have a strong TikTok portfolio, storytelling skills, and creativity, and will work closely with the museum’s education and marketing teams to create TikTok videos highlighting the museum’s art and collections. Museums such as the Uffizi Galleries in Florence and the Metropolitan Museum of Art in New York have found TikTok audiences, with the former boasting 160,000 followers and the latter 192,600.

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