Plus-size shoppers struggle to find clothing that is both age-appropriate and on-trend, especially above a size 24. While online-only options provide some relief, there is no standardized sizing for women’s clothing and customers often have to wait weeks for orders. Brands that have expanded their plus-size offerings often do not market them sufficiently or give them enough time in stores to build a loyal customer base. Despite the fact that 70% of US women are at least a size 16, only 20% of the apparel market is geared towards plus-size women.
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